4Ps of Gap 360 Essay Example | Topics and Well Written Essays - 1000 words

4Ps of Gap 360 - Essay Example any not only provides service by providing tour plans but also does provides many other services to make the trip of the customers very pleasant and also to satisfy the customer’s needs and wishes (Hoffmann, 2008, pp.87-96). The various other services that the company offers to the customers are like providing good accommodations, good transport facilities etc. which are comfortable and also affordable for the customers. It also provides complementary meals to its customer’s on the trip like on Monday it provides a welcome dinner and a drink, on Tuesday it provides the Lunch in the same way different other meals on different days of the weak on the trip to Australia (Leader and Kyritsis, 1994, pp. 94-103). The company’s biggest competitive advantage over other companies is that it provides tour packages in a varied forms and it has the flexibility to change its plans as per the customers’ demands as a result of which the customers get lots of advantage in planning their trips based on their budget and also preference of location. Price plays a big role in this competitive market environment, with huge number of competitors existing in every industry customers have lots of options to choose among the various companies and products available in the market. The price set by the Gap 360 for various trips are basically customised one’s apart from that some of the cost for various trips are been listed below. Looking at the price ranges with the plans given by the company to the customers they are really very reasonable and affordable for the customers. This price of the plans encourages customers to come and take the services from Gap 360. The customer also gets profit by customising their tour plans as per their budget as a result of which it allows the customer to get their wish fulfilled and also this helps the company to achieve full customer satisfaction and also a good brand name in the market (Gap 360, 2014). The location at which the company is

Global history Essay Example | Topics and Well Written Essays - 1500 words

Global history - Essay Example Additionally, the end of the Cold War has had important implications for the already precarious states of Africa and has coincided with the emergence of Asian economic â€Å"Tigers†: a global economic shift towards emerging East Asian powerhouses. Our current wave of globalization will be traced back to the late 1960s, beginning with the â€Å"social revolution† of that decade, and will end with today’s international state of affairs. The social revolution of the 1960s was also a cultural revolution. In fact, the â€Å"rise of a specific, and extraordinarily powerful youth culture indicated a profound change in the relation between generations† (Hobsbawm 324). Leading this cultural revolution were the young: teenagers started wearing jeans – prior to that only farmers wore them – and rock music became the voice of a generation (Hobsbawm 324). In fact, industries saw the potential of this young and increasingly powerful generation and catered to it through the â€Å"flourishing industries of cosmetics, hair-care and personal hygiene† (Hobsbawm 326). Hobsbawm asserts that the social revolution of the 1960s was as much a capitalist venture as a social and cultural revolution. The result of this â€Å"concentrated mass of purchasing power† (Hobsbawm 326) was the development of a sort of cultural hegemony, with blue jeans and rock music the identifiers of modern youth. Cultural symbo ls of identity thus perpetuated an Anglo-American global cultural hegemony. Additionally, "the cultural revolution of the latest twentieth century can thus best be understood as the triumph of the individual over society, or rather, the breaking of the threads which in the past had woven human beings into social textures" (Hobsbawm 324-330). Planned capitalism, expressed through governmental economic intervention and the Bretton Woods Agreements of 1944, exploded during the 1970s. Bretton Woods, which established